march 10, 2025

SALT LIFE EXPANDS INTO HOME TEXTILES WITH NEW LICENSING PARTNERSHIP

SALT LIFE, the leading lifestyle brand celebrating ocean adventure and coastal living, is diving into the home textiles market with an exciting new licensing partnership with J Queen New York. This collaboration will bring a premium collection of ocean-inspired home essentials to consumers who want to infuse their space with the relaxed, breezy essence of coastal life.

“We’re excited to expand Salt Life’s lifestyle offerings with the introduction of home textiles,” said Lauren Steinke, SVP of Home of ICONIX. “Partnering with J Queen allows us to translate the Salt Life experience into bedding, bath, and home accessories that capture the serenity and adventure of the coast. Whether you live by the water or simply want to create that tranquil, ocean-inspired atmosphere, this collection embodies the spirit of Salt Life.”

The SALT LIFE Home Textiles Collection will feature a wide range of products, including:

• Bedding – Sheets, comforters, and quilts designed with soft, oceanic hues and relaxed textures.
• Utility Bedding – Stylish yet functional pieces for everyday comfort.
• Bath Essentials – Towels, rugs, shower curtains, and accessories that bring a coastal touch to any bathroom.
• Beach Towels & Throws – Perfect for sandy shores or cozy nights, reflecting the easygoing spirit of the SALT LIFE brand.

Each item is crafted with high-quality materials and thoughtful designs, evoking the natural beauty of the sea while delivering ultimate comfort. The date of the collection launch will be announced shortly.

J Queen New York, renowned for its design expertise and commitment to quality, is the perfect partner to bring the SALT LIFE brand’s vision to life in the home textiles space.“We’re absolutely thrilled to partner with Salt Life on this exciting new venture,” said Julie Brady, founder and owner of J Queen New York. “This collection embodies the spirit of coastal living—designed for those who are drawn to the ocean, whether it’s through adventure, exploration, or simply embracing the laid-back beach lifestyle. Michael Kaplan, who is directing the newest division of J Queen New York, The JQ Company, added, “Salt Life and J Queen New York share a deep commitment to quality, authenticity, and lifestyle-driven design, making this collaboration a natural fit. The synergy between our two brands allows us to create something truly special and products that embody the essence of the coast while offering comfort, style, and sophistication. We look forward to a great partnership with the Salt Life team and are excited to bring this vision to life together.

For more information about the SALT LIFE brand and the upcoming home textiles collection, visit saltlife.com or follow @realsaltlife on social media.