IN THE NEWS
Oct 12, 2022
DANSKIN LAUNCHES CAPSULE COLLECTION BENEFITING BREAST CANCER RESEARCH
Danskin, the health and wellness women’s lifestyle brand owned by Iconix International Inc., is partnering with the Breast Cancer Research Foundation® (BCRF) on a new collection to help support the organization’s lifesaving research and raise awareness during October for Breast Cancer Awareness Month. To help support the cause, the Danskin brand is donating $10,000 to BCRF, regardless of sales. BCRF’s mission is to prevent and cure breast cancer by advancing the world’s most promising research. The Danskin x BCRF collection is currently available on Danskin.com.
Since 1993, BCRF-funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship. Research is the only way to end breast cancer and the Danskin brand is proud to help BCRF in leading the way. The brand has been partnering with BCRF since 2005 and is proud to continue the partnership in 2022.
The Danskin x BCRF capsule features a T-shirt and resistance bands, with retail prices ranging from $15 to $30.